The trust layer private household staffing never had.
Built for the world where discretion is non-negotiable.
One centralised candidate profile. Cross-referenced by referees and accredited agencies. A unique verification code — recognised by agencies and family offices.
Developed for HNW/UHNW household and lifestyle staffing. Designed to scale across luxury hospitality.
Four Problems. One Broken System.
Over 2,000 agencies are calling the same ultra-private HNW/UHNW clients — repeatedly — to verify the same candidates from scratch, every single time.
UHNW clients are being disturbed — repeatedly
A top candidate registers with multiple agencies. Each agency calls the same former UHNW employer to verify references. That principal is now fielding dozens of unsolicited calls.
The same credential check is done over and over — by every agency
Each of those 2,000+ agencies independently verifies the same candidate from scratch. There is no shared system. No verified record that travels with the candidate.
Trust only flows one way — and candidates are left exposed
Candidates are asked to hand over their most private professional contacts — including the personal details of ultra-high-profile principals — with no guarantee the job even exists.
Fake agencies are targeting this sector — and harvesting UHNW identities
Fraudsters posing as legitimate private household staffing agencies advertise across LinkedIn and major job portals, collecting candidate applications as usual — but their real target is not the candidate. It is the reference.
Job fraud is scaling fast.
In the US alone, reported losses to job and employment-agency scams rose from €79 million in 2020 to €430 million in 2024, as the number of reports tripled. That is one country.
Of all the sectors these figures cover, private household staffing is among the most exposed: sensitive details about UHNW families pass from party to party — candidate, agency, referee — with little protection along the way.
A broken trust system is costing everyone — candidates, agencies, and the world’s most private clients.
Protecting the Workforce Behind Closed Doors
The architecture that protects the principal also protects the person walking through their door.
The least protected corner of the labour market
Private household staff sit in one of the least protected corners of the labour market: domestic workers worldwide are widely excluded from labour law, and the sector has no union structure and no accepted way to prove that an agency, a role or a reference is real.
Fake agencies exploit it
Fake agencies exploit this, approaching staff about roles that do not exist in order to charge illicit placement fees, or posing as legitimate recruiters simply to harvest references and compromise sensitive client data such as addresses and contact details.
Verified agencies. A record they own.
Nayastrea vets every agency at registration, and gives the candidate a verified career record they own and carry, reducing the need to re-expose personal documents at every approach.
Trust in both directions
The result is verified trust running in both directions — and, for family offices, the social pillar of ESG applied to the household itself.
Verified once. Trusted globally.
Candidate creates a profile
Identity, references and credentials — verified once, stored securely.
Referees and agencies confirm
AI and cross-referenced verification creates a lasting record — recognised by accredited agencies and family offices. Candidate-controlled access reduces ghosting.
Agencies access instantly
Trusted credentials, protected privacy, and accelerated placements.
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